Search

AOL fell behind Yahoo in terms of its proportion of higher-priced oversized/custom ad units -- 17% vs. 25%. "This was a meaningful decline from 24% for [the second quarter of the year] and 26% in [the first quarter], when AOL led all portals in terms of oversized/custom home page ad units," according to Macquarie analyst Ben Schachter.

Giving the video DSP the chance to reach 30 million Australians daily, TubeMogul announced that its PlayTime DSP is the default video solution for Australian media agency Ikon Communications' new agency trading desk.

With the launch of Google+ earlier this week, the advertising industry (with a little coaxing) has begun to suggest how the combination of search and social should play out, from cost models to metrics.

Google, Bing and Yahoo have announced a new initiative called Schema.org that will create and support a common set of schemas for structured data markup on web pages.

Google is launching a new ‘Media Ads' format for video ads on Google.com. The ads will appear as small thumbnails with a play button, and when a user clicks on the thumbnail, the video ad will expand and take over the Google search page, playing the video ad in a larger player. The ads seem to be a natural extension of Google's existing ad products, but are interesting when you consider the focus on media. Clearly, Google is going after big ad dollars spent by media companies when promoting new movies, TV shows, and more on the web. This is another way to grab a piece of that pie.

Google has quietly launched its own full-length online magazine, a quarterly publication whose aim is to create a "breathing space in a busy world." The first edition of Think Quarterly, based out of the UK, is a 68-page dive into the world of data and its impact on business.

When searching, sometimes you have a pretty good idea of what you want to see and what you don't. With features like Google Instant and Instant Previews, you're able to quickly scan results to find exactly what you're looking for. This week's changes continue to make Google more interactive so you can get to your desired search result even faster-whether you're on the go, looking for videos or weeding out unhelpful search results.

A new search engine aims to let people search customer reviews all across the Web, including from mobile devices. The engine (and the company), called SearchReviews, lets consumers search for the most highly-rated products or for specific terms within customer reviews.

To better understand "conversational demand," it helps to first consider the concept of "keyword demand." Keyword demand simply means to look deeper and more strategically at keyword metrics, at both a macro and micro level, for the purpose of benchmarking specific themes and topics being sought out in search.

Google has made its local market intentions (i.e., domination) well known in the search space, but Microsoft's upstart Bing may have just really one-upped big G by adding "Interior Views"; of businesses. Sure, Street View can show you the outside of a local merchant, but Bing will soon be able to take you inside.