Because videoactive advertising is new, there is no "best practices" template. New creative designs emerge every month. Web-based marketing must serve company goals and help build the brand. Different businesses require different creative [1] approaches.
That said, we know good videoactive sites when we see them. You should see them too.

AnswersMedia [2]

Double-Click Three Questions [3]

Vision2Media [4]

Seadoo [5]

Evinrude [6]

Get The Message [7]

Dance Responsibly [8]

Direct Buy [9]

Xtra-Pine [10]

Taco Bell [11]

Geico [12]

Tag Body Spray [13]

http://golf.priceless.com [14]

http://www.shaveeverywhere.com [15]

UPS [16]

http://www.better.tv [17]

http://www.msdewey.com [18]

Food Network: Ace of Cakes [19]

Disney [20]

McDonalds [21]

Doritos [22]