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Published on Hawthorne Videoactive Report (http://www.videoactivereport.com)

What are the buzzwords that drive YOU up the wall?

By info@hawthornedirect.com
Created 2007-06-27 14:08

Did you see today's article [0]about e-Consultancy's list of the web's ten most annoying buzzwords? I hate to admit it, but I sort of like "folksonomy [1]" -- the one that's on top of the list. What's a folksonomy? I quote from Tim Hawthorne's ABCs of Interactive Advertising: "A "folks" based taxonomy of internet [2] content in which all internet citizens can apply keyword [3] tags of their choosing to all manner of favorite content -- websites, photographs, media [4] files, etc. Folksonomy describes a truly democratic way of ranking and categorizing online content."

The one I liked from the list was "blook" -- a phrase I couldn't hate because I'd never actually heard of it. A few minutes of research later, I offer up this definition: slang for "looks like a book," a blook typically references a blog [5] that is posted in sequential chapters, or a conventional book that emerges from a blogger's posts.

So I kinda like that one as well.

What are the words that drive you crazy? Personally, I'm pretty tired of "Web 2.0," which admittedly carries the advantage of meaning pretty much anything you want it to. But any non-dictionary phrase that returns [6] 248 million hits when entered into Google [7] has clearly reached the point of overuse.

That said, I'll no doubt continue to use it myself....

‹ Is social networking becoming spread too thin? [7] How aggressive should you be in gathering consumer information online? › [7]

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