This commercial about the old guy coming animatedly to life is really quite easy to decode. Spend time at Six Flags and you'll feel like a kid again. Where something like this could work even better in my view is if it were the start of a full-fledged videoactive campaign.

The same day you shot the commercial footage, you could take the actor around the park, filming him illustrating all the park's features. You could have separate videos on high-speed thrill rides, on midway games, on eating opportunities, on stage shows ... whatever the park has to offer. Water rides? What fun to put that guy in one of those old-fashioned black and white striped swimsuits! A fewgood giggles, but you'd still have him illustrate the attractions in detail.

What you might end up with is the original commercial tagged with a URL. Those who visit it will have the opportunity to see the ongoing adventures of the filled-with-life senior. Each thematically contained video would be rich with information and would also entertain. That's not repurposing ... it's planning ahead.