logo
Published on Hawthorne Videoactive Report (http://www.videoactivereport.com)

Will media buyers be out of a job?

By skelley@hawthornedirect.com
Created 2007-07-06 16:42

I've frequently heard speculation that automated systems for buying media [1] (a media NASDAQ) are around the corner. Others say this will never work because of vested interests and/or its a business of human relations.

The recent article http://adage.com/abstract.php?article_id=115896 [2], "Google [3] Launches National TV-Ad-Sales Test on Echostar" is an interesting recent example of the media-NASDAQ trend.

Will it work and spread?

Should media buyers be retraining?

Does anyone know if/how an agency can buy through this system?

‹ Is the TV or Computer the center of YOUR media world? [3] Does the web need video ad standardization? › [3]
Source URL:
http://www.videoactivereport.com/will_media_buyers_be_out_of_a_job

Links:
[1] http://www.videoactivereport.com/glossary/3/term55
[2] http://adage.com/abstract.php?article_id=115896
[3] http://www.videoactivereport.com/glossary/2/term785