In looking for some product information on the Dell web site, I stumbled across several features of the site that are designed for two-way customer communication, with a good dose of videoactivity.

At dellideastorm.com, customers can post ideas for new products and services, as well as tracking progress of new products that are in the works.

At studiodell.com, a video upload [1] feature [2] encourages customers to share [3] their stories.  Dell is looking for home-grown video testimonials of up to five minutes that feature Dell products, services or users at work.   Content is not edited.  An interesting mix of video posts can be found here.

In addition to video case studies for a variety of applications, Dell also allows posting of customer feedback - positive and negative - on their site. 

The Webby Awards selected StudioDell for The People's Voice Award this year in the Interactive Advertising Category/Rich Media Advertising.  Dell's acceptance speech (award speeches are limited to five words) was "this is only the beginning."

In today's advertising revolution, it is said that customers are "finding their voices." Dell is an example of a brand that is setting the stage for not only soliciting, but listening to and incorporating customer feedback.  A bold alternative to traditional advertising in which marketers have historically controlled the message...