I found a website for a variety of wine that clearly is targeting women. What I find interesting about it is that while it seems to employ a fair number of social features, you can't look at the good stuff until you sign up.

I understand that contact information is critical for lead generation [1]. However, a website is also about info and branding. If you hide your best features behind a sign-in wall [2], don't you risk losing the audience you seek?

Presumably, all the nice features are intended to make the site sticky. So why hide them behind walls that will keep people out?

Here's the site: http://www.whenitfeelsright.com [3]

This strategy strikes me as unnecessarily limiting, but I'm open, as always, to being educated.