The doomsayers say it bluntly: the 30-second commercial is dead. Others perceive advertising as simply transforming -- and websites play a rather large role.

Check out this take:

     http://www.howtodovideo.com/web-video-is-the-new-30-second-spot/ [1]

It discusses the opinion that websites have replaced commercials as the dominant expression of a brand.

Perhaps they will someday, but far too many of our crystal ball gazers think in either/or terms. It's silly to pretend that the web doesn't play a big role, but it does not need to come at TV's expense. As of right now, TV remains the dominant ad force -- and should continue to be that for years.

So why talk about coups? Not only is there room for both quick TV spots and Branding By Web, they'll both work a lot better when playing together in concert.