Summary:
My problem with behavioral targeting [1] is that it seems to sidestep one of the most important viewer behaviors. To see if you agree or not, I’ll need you to answer a simple question. When you skip commercials at home, are you actually skipping commercials, or, are you skipping the interruption to the program you are watching?
For the complete article, click here. [2]MediaPost: October 22, 2007
By Gregory Wilson