Summary:
An excellent TechCrunch piece by Erick Schonfeld explores the latest Google [0] rumor. Now that it has started the ball rolling on its mobile software platform Android, the underground buzz is that Google may look to duplicate this strategy with TV set-top boxes. Schonfeld reminds us that our favorite TV interface [0] is basically an underused computer with the same capabilities to do what the internet [0] does. Assuming, of course, that somebody programs the boxes to do it. In-video AdWords, remote-over hotspots, and click-to-buy applications are all bound to happen. Who better than Google to help it along?
For the complete article, click here. [1]Tech Crunch: November 20, 2007
By Erick Schonfeld