Summary:
I came across a Viodi TV interview with John McDevitt of HSN Shop by Remote who gives hope to all of we iTV [1] zealots. According to McDevitt, the ability to complete a purchase with about 30 seconds of TV remote clicking is proving effective at converting home shopping [2] viewers into buyers. It's just common sense. A lot of home shopping sales rely on variations of the impulse purchasing themes. The faster you enable consumers to act on those impulses, the greater your number of sales.
For the complete article, click here. [3]Viodi TV: December 2007
By Ken Pyle