Summary:
While we usher in all sorts of new forms [1] of advertising, it's far too early to discard the old standbys. Home shopping channel [2] QVC [3] recorded record sales the first weekend this month, grossing $105 million from television, and another 25 million from QVC.com. Michael Dell himself helped move 31,000 computers, and DRTV [4] stalwart Bose sold a lot of its music systems. Direct response [5] television lives and thrives.
For the complete article, click here. [6]Multichannel News: December 4, 2007
By Steve Donohue