Summary:
Writing for ClickZ, consumer-generated media [0] expert Pete Capshaw took a stab at forecasting the top Web 2.0 buzzwords for next year. This is funny stuff, all the more so because he makes valid points. He nominates, for instance, "Search moptimization" -- the art of cleaning up negative organic search results [0] generated by cranky consumers' reviews, blog [0] posts, and videos. Or how about "Shamsparency," the state of ease in uncovering phony social networking [0] on behalf of your brand -- and the inevitable backlash. Well worth the look!
For the complete article, click here. [1]ClickZ: November 11, 2007
By Pete Blackshaw