Beth Comstock is President of Integrated Media at NBCU. Awhile back she suggested that the ad dollars for online video inevitably will dry up: "I'm getting to the point where I feel like every answer to every business development pitch is ‘We're going to be advertiser supported.' ... There are not going to be enough advertising dollars in the marketplace. No matter how clever we are, no matter what the format [1] is."

Is she right? I personally tend to agree, though the result will not be any sort of end to online video. It will be the end of a number of websites, I suppose. But such is the nature of free enterprise.