The demographics of our nation are changing rapidly with a growing 50-plus market [1] segment. This growing Baby Boomer demographic will represent approximately 14 percent of the population in 2008 -- that's 35 million people. Television, and DRTV [2] specifically, has become a preferred medium to reach [3] this 50-plus market in order to establish or reinforce a brand and to generate inquiries that result in sales for a variety of products.

Response: December 1, 2007
By Chas Kutchinsky and Darci Muth