Summary:
The 24/7 news channels -- CNN, Fox and MSNBC -- are crawling their way to keeping viewers engaged. Each is experimenting with running its news crawl throughout commercial breaks. ESPN News has done this for years as a way to give viewers the content they've sought when the network must break to pay bills. It's a sound idea -- and might work even better if the networks hold back fresh items for when the ads play.
For the complete article, click here. [1]TV Week: February 10, 2008
By Jon Lafayette