Summary:
The things you find on YouTube.... Budweiser is trying to score with an advergame it has run on DISH. While branded gaming already has a big presence online, it's still fairly new to interactive television [1]. The Budweiser campaign [2] offers plenty of choices, from checking out Budweiser's "Beerleaders," to playing a little soccer and trying to score goals -- all with your set-top remote. One of interactivity's chief pleasures is gaming, which advertisers are beginning to leverage.
For the complete article, click here. [3]YouTube: February 21, 2008