Summary:
As online advertising keeps growing, with more and more companies shifting some ad buys, TV executives continue to fidget. In the midst of this, DRTV [1] has grown stronger than ever. According to TNS Media Intelligence, Q3 Short Form billings last year rose for the 11th straight quarter -- setting a third-quarter record at nearly 1.2 billion. Commercials in general may be facing some challenges, but the direct response [2] model continues to thrive.
For the complete article, click here. [3]Response: February 1, 2008
By Shay Moftakhar