Summary:
The Firebrand TV and web service launched to great fanfare last year as a model of branded entertainment -- that's where marketers agree that their usual stuff's boring, so they try to turn ads into programs that we want to watch. Unfortunately, this big idea attracted too few. NBC Universal told The New York Times that it isn't putting any more money into the venture. At last check the site was still live and show was still running. But without any more money, its fire is definitely flickering.
For the complete article, click here. [1]The New York Times: March 4, 2008
By Stuart Elliott