Summary:
The government officials who've been looking at product placement [1] look like they're granting a reprieve. FCC Chair Kevin Martin said the commission as a whole does not support strict regulation. General advertisers would be thrilled to remain exempt from burdensome disclosures, but DRTV [2] marketers are right to look puzzled. They have to slap up disclaimers both early and often. This seems more than a little discriminatory.
For the complete article, click here. [3]The Hollywood Reporter: March 5, 2008
By Brooks Boliek