Summary:
Shopping channel [1] QVC [2] has added online ratings and reviews from social commerce technology provider Bazaarvoice, and is planning to extend customer interaction across TV and mobile. Ultimately, QVC will integrate customers' ratings and reviews with the television broadcast as another tool to raise the level of customer interaction and feedback during the live show. For example, graphics for specific products shown on TV will include the average customer ratings that were originally posted on the web site.
For the complete article, click here. [3]Internet [4] Retailing: March 7, 2008
By Marcus Austin