Summary:
A full-blown recession would probably take a substantial bite out of traditional media [1], according to a survey of industry analysts and independent researchers. But digital [2] media will benefit from these draw-downs as financially strapped marketing executives shift dollars online, seeking more transparent measures of ROI. In many cases, a recession would simply accelerate a long-term trend that is already underway.
For the complete article, click here. [3]MediaPost: March 21, 2008
By Erik Sass