According to Jake Pitt, "The lifecycle of internet [1] advertising follows traditional media [2] advertising. First, there is no advertising, as consumers are just beginning to adopt the new technology. Once the consumers are there, the advertisers come in, throwing their ads up all over the place (commercials, infomercials, etc.). Finally, advertisers wise up and realize that product placement [3] is more efficient, more effective, and the best way to go, especially since big traditional ads are just plain annoying."

Marketing Pilgrim: March 19, 2008
By Jake Pitt