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Published on Hawthorne Videoactive Report (http://www.videoactivereport.com)

Premium Content Providers Are Backing Away From Ad Networks

By info@hawthornedirect.com
Created 2008-03-28 16:30
Summary:

Jason Calcanis states his opinion quite bluntly: ad networks are for losers. And he isn't alone in this thought. Calcanis says "This ESPN quote says it all: ‘the use of ad nets diminishes the value of their brand and content by spreading it so widely, ultimately threatening existing relationships with advertisers.'"

For the complete article, click here. [1]

Silicon Alley Insider: March 24, 2008
By Jason Calacanis


Source URL:
http://www.videoactivereport.com/premium_content_providers_are_backing_away_from_ad_networks