Summary:
iMedia Connection is an excellent news and analysis site, but I take issue with a recent post that I actually mostly agree with. My gripe is that online evangelists keep claiming that performance analytics [0] are new. The post's title [0] is "The Rise of Performance-Based advertising." Rise? DRTV [0] has measured sales response [0] for decades. The subhead promises "the inside scoop on this new model." New? Please. DRTV agencies have played their part in marketing too, folks!
For the complete article, click here. [1]iMedia Connection: March 26, 2008
By Brandt Dainow