Summary:
Wendy's has rolled out a bar-based campaign [1] on the Ecast digital [2] jukebox and ad platform. The idea is that bar-goers will be inspired to think Wendy's when looking for tunes, tap the touchscreen, and get directions for nearby locations. Could be the start of a whole new trend: the burger crawl.
For the complete article, click here. [3]Digital Signage Today: March 26, 2008