According to a study by Abritron and Zoom Media & Marketing, 80 percent of people exposed to a bar's digital [1] advertising screen remembered at least one of the four ads that played in rotation [2]. This is impressive because: a) 80 percent is a very big number; b) the coveted youth demographic is well-represented; and c) bar patrons are often hard-pressed to recall [3] much of anything.

Reuters: March 28, 2008
By Paul Thomasch