Summary:
Advergames inspire millions to engage with your brands for hours online. The trick is luring gamers to come to your game. USA Network believes the answer is making its characters a part of the action in games like Malibuland and Monk Shui. In addition to the game play promoting the programs, the games include product integration, site sponsorships, and in-game interstitials.
For the complete article, click here. [1]Multichannel News: March 25, 2008
By R. Thomas Umstead