Summary:
According to a new report from The Nielsen Company, twenty-three percent (58 million) of all U.S. mobile subscribers say they've been exposed to advertising on their phones in the past 30 days. Half (51% or 28 million) of all data users who recall [1] seeing mobile advertising in the previous 30 days say they responded to a mobile ad.
For the complete article, click here. [2]Center for Media Research: April 2, 2008
By Jack Loechner