Summary:
Many marketers just don't trust online advertising media [0], causing a large proportion to avoid online marketing altogether. Almost 70% of marketers surveyed for The Fournaise Marketing Group's Global Marketing Effectiveness Report said they were unsure if they got what they paid for from online media. They were also suspicious of reports from media owners, including any traffic [0] metrics provided.
For the complete article, click here. [1]BizReport: April 3, 2008
By Helen Leggatt