Summary:
The Interactive Advertising Bureau's latest initiative is to define digital video ad formats. It has released its Guidelines and Best Practices document for public comment, covering video ads both linear and non-, as well as companion ads [1]. For a rare opportunity to perhaps influence a meaningful standards debate, check out the draft at IAB [2].net. Embrace your Web 2.0 self and comment!
For the complete article, click here. [3]Interactive Advertising Bureau Website