Summary:
Commenting for iMedia Connection, Chris Autry suggests that it's time to rethink online display ads -- a "push" format [1] that guarantees a lot of potential viewers won't welcome them. What does offer promise, he suggests, are what we call widgets, but what he calls "advertising as applications." That's an insightful encapsulation for a "pull" ad format that offers consumers value they associate with the advertising brand.
For the complete article, click here. [2]iMedia Connection: April 8, 2008
By Chris Autry