Summary:
At least two companies are working on technology that enables cell phone users to easily pull digital [1] content to their phones when they want it. They’ve created a two-dimensional code that when photographed with a cell phone camera -- and processed with onboard software -- pulls content to the user from pre-loaded databases. One such company, Scanbuy, says the marketing applications are virtually limitless.
For the complete article, click here. [2]Marketing Experiments Blog: April 2, 2008
By Peg Davis