Summary:
Writing for Marketing Profs, Paul Dunay discourages marketers from interrupting what interests people, and suggests that campaigns become the content that interests them. Says Dunay, “that’s really the goal of new media [1] – create the nexus for your brand and the media it takes to make that brand experiential.”
For the complete article, click here. [2]Marketing Profs: April 8, 2008
By Paul Dunay