The future looks bright, as 84 percent of respondents agree that there will be moderate to high levels of positive change occurring within one-to-one marketing by 2020. This means significant improvement in the ability of organizations to capture [1] and share [2] information, understand customer needs, calculate customer lifetime value, improve the customer experience, and provide customers with relevant messaging in their preferred channel [3].

1to1Weekly: April 14, 2008
By Tom Lacki