Summary:

Disney-ABC Television Group will begin conducting research next week on inserting multiple commercials into ad breaks for prime-time series on its broadband [1] player.

The industry standard for streaming [2] full-length episodes restricts commercial pods to a single marketer. "Limited commercials" has been a selling point for all platforms that provide longform programming

For the complete article, click here. [3]

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Mediaweek
by Andrew Wallenstein