Summary:
Interactive Digital Advertising was developed based on conversations between EyeWonder and the leaders of several top interactive agencies, and was validated by results of a research survey recently conducted by EyeWonder to gauge perceptions of the efficacy of "rich media [1]" as the category definition, as well as the perceptions of Interactive Digital Advertising as a more accurate and valuable category definition. EyeWonder found that nearly three-quarters (72 percent) of industry influencers believe the technology to support and develop online video advertising changed enough over the past couple of years to warrant a new category, with 92 percent expressing a positive reaction to the new definition.
For the complete article, click here. [2]EyeWonder Press Release