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Published on Hawthorne Videoactive Report (http://www.videoactivereport.com)

Visible Measures Unveils New Solution for Measuring the Effectiveness of Internet Video Advertising Campaigns

By skelley@hawthornedirect.com
Created 2008-06-20 12:00
Summary:

VisibleCampaign helps advertisers and their agencies understand the effectiveness of in-market [1] campaigns and make better decisions about future video advertising investments. As part of its ongoing efforts to determine the true value of Internet [2] video as an advertising medium, Visible Measures also announced today that it has agreed to conduct a series of joint projects in collaboration with Dynamic Logic, the leading digital [3] advertising effectiveness research company.

For the complete article, click here. [4]

Visible Measures Press Release


Source URL:
http://www.videoactivereport.com/visible_measures_unveils_new_solution_for_measuring_the_effectiveness_of_internet_video_advertising_campaigns