Summary:
Online streaming [1] of the Olympics has generated massive traffic [2] for NBC, but the Games are still overwhelmingly a broadcast TV event. That take-away comes not from NBC, but Fox, which on Thursday issued an analysis of numbers that made the case that, whatever gains streaming video has made this year, online viewing is still just a tiny fraction of overall viewership.
For the complete article, click here. [3]TV Week
by Josef Adalian