Summary:
Pre-roll video ads' effectiveness and user acceptability is getting a boost from 3 different research studies this week. Results were released by Break/Panache [1]and Tremor Media [2]and by Jupiter Research, which focused on the European market [3]. Taken together, they are an encouraging sign for the many broadband [4] video providers who have chosen ad-supported over paid as their business model of choice.
For the complete article, click here. [5]VideoNuze
by Will Richmond