Summary:
Ads with brand information placed in the center of the screen still create brand memory despite a 95% reduction in frames [1] viewed and complete loss of audio.
For the complete article, click here. [2]PR Newswire
Ads with brand information placed in the center of the screen still create brand memory despite a 95% reduction in frames [1] viewed and complete loss of audio.
For the complete article, click here. [2]PR Newswire
Links:
[1] http://www.videoactivereport.com/glossary/2/term771
[2] http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=109&STORY=/www/story/11-03-2008/0004917457&EDATE=