logo
Published on Hawthorne Videoactive Report (http://www.videoactivereport.com)

TiVo Expands Push Into Viewer Data

By skelley@hawthornedirect.com
Created 2008-11-21 18:12
Summary:

In an effort to learn more about how digital [1] video recorder usage is affecting television viewing, TiVo [2] has quintupled the number of homes in its StopWatch ratings service to 100,000. Early results: Viewers are watching more TV than they did a year ago.

For the complete article, click here. [3]

TVWeek
by Jon Lafayette


Source URL:
http://www.videoactivereport.com/tivo_expands_push_into_viewer_data