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Published on Hawthorne Videoactive Report (http://www.videoactivereport.com)

IBM Study Shows Consumers Will Accept New Forms of Advertising If Companies Follow Their Rules

By skelley@hawthornedirect.com
Created 2008-11-21 18:49
Summary:

IBM's second global online survey of consumer digital [1] media [2] and entertainment habits revealed that consumers are adopting digital content services -- such as social networking [3] and videos -- on mobile phones and personal computers at an accelerated pace, and it is impacting traditional consumption habits.

For the complete article, click here. [4]

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Source URL:
http://www.videoactivereport.com/ibm_study_shows_consumers_will_accept_new_forms_of_advertising_if_companies_follow_their_rules