Hawthorne Direct just made their Creative team one of the strongest in the business. Along with their hit [1]-producing veteran Paul Allen, they have now added award-winning producer [2] Melissa Higgins. The result: two, top-of-the-line creative [3] directors. Higgins has 13 years experience in Direct Response and over 25 years in General Advertising, TV broadcasting and feature [4] films. As Hawthorne's second Los Angeles based Creative Director, Higgins will be responsible for the concept, script [5], look and feel of specific clients' DRTV [6] creative and production [7] projects.

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