Pre-Roll Ads Get More Bang For The Buck Than In-Banner, Study Finds

Published on Hawthorne Videoactive Report (http://www.videoactivereport.com)

Pre-Roll Ads Get More Bang For The Buck Than In-Banner, Study Finds

By Amy S

Created 2009-06-24 19:21

Summary:

Based on click [1]-through rates, pre-roll video [2] ads are 8-25 times more effective than in-banner [3] ads, according to new data from Web video company BBE.

For the complete article, click here. [4]

Source URL:
http://www.videoactivereport.com/mens_health_magazine_has_introduced_an_iphone_application_that_uses_new_software_capabilities_to_sell_additional_content_direct

Links:
[1] http://www.videoactivereport.com/glossary/2/term635
[2] http://www.videoactivereport.com/glossary/2/term309
[3] http://www.videoactivereport.com/glossary/2/term600
[4] http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=108214