Summary:
On average, rich media formats are the most successful at driving purchase intent, according to a study [2]by Double Click.
On average, rich media formats are the most successful at driving purchase intent, according to a study [2]by Double Click.
Links:
[1] http://www.adotas.com/2009/06/rich-media-with-video-leads-purchase-intent/
[2] http://www.doubleclick.com/insight/research/index.aspx