Tim's Pick: Google Teams With TiVo On Audience Ad Viewing Data [1]

Summary: Google (NSDQ: GOOG [2]) TV Ads continues to have a difficult time adding cable network partners to its system, but a new arrangement with DVR provider TiVo (NSDQ: TIVO [3]) could at least produce a few more ad dollars. The two have struck an agreement that has Google licensing and integrating TiVo’s viewing data into its own audience measurement system.