By many accounts [2], 2009 was the first year that interactive advertising budgets actually shrank [3]. Stats for display were dismal, and even search struggled to show the kind of growth the industry has become accustomed to. Then there’s in-game advertising. Judging from the layoffs [4] at Microsoft’s Massive and the pending sale [5] of IGA Worldwide, you’d think that the whole industry died last year.
Links:
[1] http://paidcontent.org/article/419-why-the-future-of-game-related-advertising-looks-like-eas-dr.-pepper-de/
[2] http://paidcontent.org/article/419-cowen-maintains-5-percent-online-ad-decline-for-u.s.-carat-revises-glob/
[3] http://paidcontent.org/article/419-emarketer-trims-09-online-ad-forecast-again-but-calls-bottom/
[4] http://paidcontent.org/article/419-report-microsoft-guts-in-game-advertising-unit-in-layoffs/
[5] http://paidcontent.org/article/419-cash-crunch-iga-worldwide-puts-itself-on-the-block/