Bold Predictions From 24/7 Real Media's Moore: Publishers Should Create 'Toll Gate' For Premium Content

Published on Hawthorne Videoactive Report (http://www.videoactivereport.com)

Bold Predictions From 24/7 Real Media's Moore: Publishers Should Create 'Toll Gate' For Premium Content

By Amy S

Created 2010-03-01 20:47

Summary:

Wouldn't it be a tragedy if the Internet [1] was the cause of the demise of excellent content? David Moore, 24/7 Real Media founder and IAB [2] board of directors chairman, posed the question to attendees during his opening remarks at the IAB Annual Leadership Meeting 2010 on Sunday night in Carlsbad, Calif.

For the complete article, click here. [3]

Source URL:
http://www.videoactivereport.com/bold_predictions_from_24_7_real_medias_moore_publishers_should_create_toll_gate_for_premium_content

Links:
[1] http://www.videoactivereport.com/glossary/3/term536
[2] http://www.videoactivereport.com/glossary/2/term810
[3] http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=122855&nid=111392