At this week's OMMA Ad Nets and OMMA Behavioral shows just about everyone was buzzing admiringly over last week's landmark Old Spice Twitter + Video campaign [1]. And yet while Weiden + Kennedy was setting a new high bar for online video innovation there were still successes in the garden variety branded entertainment category. Hot on the heels of the popular Man on a Horse campaign was a nerdish rap from comedy duo Rhett & Link on behalf of Dentyne.